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Tuesday, March 31, 2009

Cricket MyPerks Delivers Free Content and Money-Saving Discounts Directly to Customers on the Go

Cricket Communications, Inc, a leading provider of unlimited wireless services and a wholly-owned subsidiary of Leap Wireless International, Inc. (NASDAQ:LEAP), today announced the launch of Cricket MyPerks, a free, opt-in service that provides informational and entertaining content, along with valued offers, directly to the home screen of customers' mobile devices.

Cricket MyPerks makes it easy for customers to find popular content and realize great savings using their mobile phone. Users receive free content, ranging from weather and gas prices, to trivia and celebrity gossip, along with occasional offers from recognized national and local brands including big-box retailers, restaurants, sporting events, concert venues, automotive services, and more. Brands that have recently or are currently providing content offers include Jack in the Box, 1-800-Flowers, ESPN, Walmart, Dairy Queen, Qdoba, Progressive Insurance and Jiffy Lube. Content and offers are tailored by location, and soon, user preferences, in order to provide customers with the most relevant programming.

"At Cricket, we are always looking for new and innovative ways to add value to our customers' wireless experience," said Larry Atwell, director of product development for Cricket. "In today's economy, consumers need to get the most for their money. Cricket MyPerks provides fun and informative content, as well as relevant and timely money saving offers when our customers need it most - on the go."

Once a customer downloads the Cricket MyPerks application, content and offers are automatically delivered to the idle screen when the phone is not in use. The user can easily dismiss the banner or click-through to take action. Device functions like phone calls, text messaging, and mobile web browsing are never interrupted. Customers can also easily re-engage with content and offers that they may have missed through the Recent Offers Menu. As a result, Cricket MyPerks delivers industry-leading consumer engagement, with average double-digit click-through rates for content and advertisements delivered via the platform, and high customer satisfaction.

Cricket MyPerks can be downloaded from Cricket's Games and Apps catalog, and is available now on select Motorola, Samsung, and UTStarcom handsets. Cricket MyPerks is powered by Mobile Posse. For more information, visit www.cricketmyperks.com.

About Cricket

Cricket is the pioneer of simple and affordable unlimited wireless services with no long-term commitments or credit checks required serving more than four million customers in 32 states. Cricket offers wireless voice and broadband Internet services over the latest technology, high-quality, all-digital 3G CDMA2000 1X and 1xEV-DO wireless network. Cricket's wireless voice service plans include unlimited anytime minutes, unlimited U.S. long distance, unlimited text and picture messaging, unlimited text to Mexico, unlimited Mobile Web, unlimited directory assistance, as well as a variety of calling features and feature-rich mobile applications such as popular games, ringtones and wallpapers. Cricket Broadband provides unlimited Internet access anywhere within Cricket's coverage areas at speeds comparable to DSL. For more information on Cricket, visit www.mycricket.com. Cricket is offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.

Leap is a U.S. registered trademark and the Leap logo is a trademark of Leap. Cricket, Jump, the Cricket "K" and Flex Bucket are U.S. registered trademarks of Cricket. In addition, the following are trademarks or service marks of Cricket: Cricket By Week, Cricket Choice, Cricket Connect, Cricket Nation and Cricket PAYGo. All other trademarks are the property of their respective owners.

SOURCE: Cricket Communications, Inc

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