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Tuesday, October 13, 2009

Football boosts NBC to Sunday win

Sunday night was all about football. The networks that had it, CBS and NBC, got a big boost. The networks that didn't, Fox and ABC, lagged behind last week.

NBC won the night with a 4.5 adults 18-49 rating and 12 share, according to Nielsen overnights, with CBS in second place with a 3.6/9.

ABC was third at 3.2/8, down from a 3.5/9 last week, and Fox finished fourth with a 3.0/8. Univision was fifth at 0.8/2.

It was the fifth straight Sunday win for NBC, which was buoyed by "Sunday Night Football" between the Indianapolis Colts and Tennessee Titans. The network won every half hour from 8 p.m. on, with the game peaking with a 6.0 at 9:30 p.m.

CBS had NFL runover at 7 p.m., when it won the hour with a 6.6.

Fox, meanwhile, did not have NFL overrun this week, and its average slipped 38 percent from last week, when it did.

"The Cleveland Show," the new season's No. 1 new comedy, slipped 14 percent from last week to a 3.8.

But Fox did have the night's No. 1 scripted show, barely. "Family Guy" averaged a 4.5 at 9 p.m., compared to a 4.4 for ABC's "Desperate Housewives" in the same hour.

As a reminder, all ratings are based on live-plus-same-day DVR playback. Seven-day DVR data won’t be available for several weeks. Thirty-two percent of Nielsen households have DVRs.

Also, ratings for football and ABC's NASCAR are approximate as fast nationals measure timeslot and not actual program data.

CBS led at 7 p.m. with a 6.6 for NFL overrun and the first 15 minutes of "60 Minutes." ABC and NBC tied with a 2.3 for NASCAR overrun/"America's Funniest Home Videos" and "Football Night in America," followed by Fox with a 1.4 for reruns of "The Cleveland Show" and "American Dad." Univision was fifth with a 0.7 for "Maria de Todos los Angeles."

At 8 p.m., NBC pulled ahead with the end of "America" and start of "SNF" with a 4.9, followed by Fox's "The Simpsons" (3.6) and "Cleveland" (3.8), CBS's "Minutes" and start of "The Amazing Race" at 3.4, ABC's "Extreme Makeover: Home Edition" at 3.0 and Univision at 0.8 for "¡Viva el Sueño!"

At 9 p.m., "SNF" was first again with a 5.9, followed by ABC's "Housewives" at 4.4, Fox's "Family" (4.5) and "Dad" (3.4), CBS's "Race" and start of "Three Rivers" at 2.5 and Univision at 1.0 for "Viva."

At 10 p.m., "SNF" led with a 5.0, followed by ABC's "Brothers & Sisters" at 2.9, CBS's "Rivers" and start of "Cold Case" at 1.7, and Univision at 0.7 for "¿Quién Tiene la Razón?"

Among households for the night, CBS led with a 7.6/12, followed by NBC at 7.3/12, ABC at 6.1/10, Fox at 3.7/6 and Univision at 1.1/2.

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